Digital.Shopper.Marketing.

The first comprehensive study of Digital Shopper Marketing and its influence on purchase

The New Frontier

Today’s shopper is on-line and on-the-go! With the advent of new digital technologies, enlightened marketers are now able to retool the blunt instrument of passive consumer-focused one-way messaging and create a more active dialog with shoppers. Not all digital technologies are created equal when it comes to shopper marketing. We sought to weed out the proven winners and uncover the emerging favorites.

“New Digital Shopper Marketing technologies are dramatically changing the dynamics of shopping – across all major channels and shopper touch-points.” Jason Katz, EVP, Emerging Media, Catapult Action-Biased Marketing.




What is Digital Shopper Marketing?
Digital Shopper Marketing is the use of digital communications to engage shoppers along the path to purchase – from “at-home” to “on-the-go” to “in-store” touchpoints to drive sales and build equity at attractive ROIs.