For more information on the study:

Brian Cohen

Director of DSM

We hope you have a chance to take away some of the initial key insights from our landmark study on shopper usage of technology. In the event you’d like to delve deeper into the study as a whole, or look at some of the many verticals we’ve drilled, please contact me for some thought starters on real-world Digital Shopper Marketing applications that bring the brand, shopper and retailers together to drive sales.

“As technology becomes more personal, it’s not surprising to find shoppers expressing unease with how much access and information they’re sharing,” explains Cohen. “This presents an opportunity for brands and retailers to capitalize on the heritage and trust they’ve established with shoppers to create new pathways for DSM adoption.”