DSM 3.0: It is Official: Digital Permeates the Shopper Experience

The third annual study of Digital Shopper Marketing™ from Catapult Action-Biased Marketing provides the most comprehensive assessment yet of the current state of DSM. Designed to better understand consumer perceptions and behaviors around more than 30 DSM tools, the 2011 findings revealed significant progress as well as some sobering challenges when it comes to the role of technology for shoppers:

• Digital technologies are indeed shaping shopper behavior
• DSM is very much on shopper radars
• Yet, some of the more buzz-worthy shopper tools are not resonating
• Social media too has little impact for shoppers
• Too much technology can be a problem, especially if shoppers feel their
privacy is at risk

The 2011 installment builds on the shopper insights and behaviors gleaned from Catapult studies in 2009 and 2010, and continues an evolution for DSM over the past several years from experimentation to familiarity and now a clearer sense of affinity.

Similar to the approach that we followed in conjunction with our 2010 study, we plan to once again issue a series of white papers that address the various dimensions of DSM as captured in the survey data. The first paper will offer a detailed overview of the three-year arc of our studies, notable findings, some of the key factors at play and predictions for the future. Future white papers will take a deeper dive into specific noteworthy areas uncovered during the latest study.

We invite you to click on the box above to download the white papers, learn more about the continued evolution of DSM and explore possible opportunities for your brand or retail environment. Today’s path to purchase has many off and on ramps and we hope this series provides some assistance in helping to chart your desired course.